The future of road transport is electric - and Europe’s roads are seeing the arrival of the first electric vehicles (EVs). The majority are hybrid EVs, which retain a conventional petrol or diesel engine alongside electric motors. However, with the long-term future of fossil fuels, particularly oil, in considerable doubt, pure EVs will soon come to dominate our roads. The driving force of the EV is its electric motor, the heart of which is its permanentmagnet material. Here, stronger, less expensive, and more corrosion-resistant magnets are urgently required to produce smaller, more efficient and more reliable motors.